Creation of a flagship store design at Stratford Westfield to reflect the brands core values and ‘fearlessly unleash sexual confidence.’ The design solution created by Fitch, ‘A playground for the curious’ takes the customer on a journey from anticipation to satisfaction. Design solutions included a teasing ‘trifold’ fascia window, constantly rotating to reveal messaging and a hint of what’s inside. The iconic rabbit takes centre stage, and the customer is tempted through the keyhole doorway into fantasy themed changing rooms. Intimate details are to be discovered such as hand written notes, and details on packaging. Playing a lead role in the team as Associate Design Director, Eleanor was instrumental in the creative output, working with a team of designers from concept generation to delivery.