A re-brand of Aurasma the augmented reality app. Acting as a window to the world, the new “A’ illustrates how Aurasma can change how you view the world. Partnering with anyone from Marvel to U2, the new identity shows how Aurasma brings flat images to life as moving image. Eleanor supported the Design Director and led the brand design team from concept creation, through to brand guidelines. The Fitch team designed the website in partnership with a digital agency, and worked alongside in-house developers to update the app design.