The brief was to create a brand and retail concept for a new kitchenware store that would successfully target the affluent and growing middle class, have relevance across Russia and translate internationally. It was essential that a new kitchenware brand not only captured the spirit of a kitchen that is the true heart of the home but also what is loved about cooking – the brand would have to become synonymous with everything needed to be creative in the kitchen. The Cook House brand and retail concept captures the essence and passion for cooking through consistent visual language and retail design.

As the creative lead for Graphics Eleanor directed the 2D team, and worked collaboratively with the 3D team at Fitch to deliver concept routes for the identity, brand language and retail design. Guidelines were created showing how the brand should be applied to store signage, retail communications, digital applications and packaging.