Creation of a brand new hospitality concept for M&S that would appeal to everyone from families through to ladies that lunch. Eleanor played a senior role in the design team at Fitch, creating naming, identity and retail language. The design solution is based on contemporary british design with a twist. Vibrant details such as re-using M&S fabric prints from the 40’s & 50’s sourced from their archive, hand blown glass pendant lights, sign written silhouettes and a hand crafted identity create a fusion of modern functionality coupled with M&S design heritage.