The creation of an iconic and confident identity that reflects the bold, ambitious aspect of the brand. The identity comes alive in the brand language and in animation to reflect the agile, progressive aspect of the brand. Partnership is conveyed through the interlinking letters (r/n) and also through the use of honest photography, portraying Research Now panelists conveying their point of view. As a senior designer at Fitch Eleanor supported the Design Director in creating the identity, developing the brand look and feel and writing guidelines.